Resources, Information, Exchange to build sustainable markets that work for the poor

In order to improve the understanding and uptake of market development approaches and to consolidate existing experience, DFID and SDC have commissioned a series of three documents on M4P. Aimed at agency and government officials, consultants, researchers and practitioners, these together provide a comprehensive overview of the approach in theory and practice. This paper - The Operational Guide to M4P (pdf version is attached) - provides a substantial operational resource on how to implement M4P, including an overview of good practices, common management challenges and the main lessons from experience.. The other two papers: Synthesis of the M4P approach and M4P Perspectives are also available elsewhere on this site.

Attachment	(click to download)	filesize
	OP Guide 2008.pdf	2274 KB