In order to improve the understanding and uptake of market development approaches and to consolidate existing experience, DFID and SDC commissioned a series of three documents on M4P. Aimed at agency and government officials, consultants, researchers and practitioners, these together provide a comprehensive overview of the approach in theory and practice. The first of these documents, the M4P Synthesis paper (PDF version attached), explains the essence of the M4P approach – its rationale, including evidence of impact, and key features in implementation. The other two documents: M4P Perspectives and the M4P Operational Guide are also available to download from this site.
| Attachment | (click to download) | filesize |
|---|---|---|
| Synthesis 2008.pdf | 929 KB |